Projects Overview
Arrtx India is the online store for Arrtx art supplies in India, offering acrylic and alcohol markers, drawing pencils, pastels and more for artists, students and hobbyists. The brand wanted an easy-to-use online store where creators across India can discover, compare and buy art supplies with confidence.
We designed a colorful, mobile-friendly e-commerce website with clear product categories, promotional banners and a simple shopping experience. Features like free shipping, first-order discount, wishlist and quick view help customers find the right set and order quickly.
Challenges & Constraints
Arrtx offers many similar-looking products, such as marker sets with different color counts, tip types and ink systems, which can confuse first-time buyers. The store also needed to attract both casual hobbyists and serious artists while competing with large marketplaces.
- Helping customers choose between many sets by color, tip, structure and collection.
- Encouraging direct purchases on the brand’s own store through offers and a loyalty program.
Projects Solution
We built a visual, easy-to-navigate store with a structured menu (Art Markers, Art Supplies and Shop By), hero banners for new launches and sales, and product sections with discounts, quick view, compare and wishlist options. A member club, 8% first-order discount, free shipping and customer reviews encourage trust and repeat purchases, while Instagram integration keeps the community engaged.
